Brands
Take the Audi Q2 for a virtual spin on Instagram
NEW DELHI: German luxury car manufacturer Audi has debuted in the world of Instagram filters for the launch of its latest premium all-rounder – the Audi Q2. Conceptualised by BBH India and executed by Alive Now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences.
One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi and Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal and localised.
With games being a great new trending way for audiences to interact with their favourite brands online, the brand decided to go the same route, said Audi India head of marketing and PR Gaurav Sinha. “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.”
BBH-PWW India CEO and CCO Russell Barrett added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is – the perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”
Audi Q2 was unveiled in India in October 2020 and sports a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro. It seamlessly combines exemplary functionality with luxury appeal, making it perfectly suited for everyday driving and a capable companion on adventure trips.
There have been a number of brands that have utilised Instagram AR filters to promote their products, the most recent being the PS 5. Other brands like Adidas, Gucci, Swiggy, etc are also running their AR filters on the platform. Content creators and artists like comedian-actor Vir Das and content creator Dolly Singh, etc also offer unique AR filters on the image sharing social network.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
