MAM
Tag Media announces results of ‘What’s Your Cause?’ contest
MUMBAI: The Tag Media In-store Television Network in India had invited ad agencies, design firms, and students to submit Public Service Announcements (PSAs) for any cause that they strongly support.
The winning ads will be running on the Tag Media Network from today, 10 January 2007 for a month. To view the ads, one can walk into a Spencers outlet. The creative teams involved in the creation of the top three Public Service Announcements will be interviewed and broadcast on the network as well.
The Tag Media Network is India’s first National In-store television network. It claims to have a current reach of over five million viewers through their tie-up with National Supermarket chains Spencers, Foodworld and Fabmall.
The results for the What’s Your Cause contest are as follows:
1) Polio:
Creative Team: N. Selva Kumar, Charudatta B. Chothe
Agency: Seagull Advertising, Pune.
2) Lets Talk about AIDS:
Director:Mr. Abhinay Deo
C/o Ramesh Deo Productaions (P) Ltd
Agency: O&M, Mumbai
3) Smoke
Agency and Team: Devraj Tripathi,
O&M, Mumbai.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
