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MAM

TAFE appoints Sandeep Sinha as CEO

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MUMBAI: TAFE today announced the appointment of Sandeep Sinha as CEO. Sandeep Sinha joins TAFE with a successful track record spanning over two decades of global and domestic industry experience.

In his previous role as Managing Director, Cummins India, he successfully led all the businesses and operation functions in the Asia region, and has been instrumental in increasing customer engagement and leading transformational quality initiatives across the organization. He has held several roles in supply chain as well as corporate strategy functions including a tenure with Cummins Inc. in the USA.

Mallika Srinivasan, Chairman, TAFE, said: “I am confident that as we pursue our vision of “Cultivating the World” and transforming the lives of farmers globally, Sandeep Sinha’s rich and relevant experience, in addition to the alignment of values, will bring  strong and insightful leadership to our team’s journey. I welcome Sandeep to our team.”

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Sandeep Sinha will report to Mallika Srinivasan, Chairman, TAFE.

In a parallel move, S.Chandramohan has been elevated as Group President (Finance & Investment Strategy) and T.R.Kesavan has been elevated as Group President (Corporate Relations &Alliances). S.Chandramohan and T.R.Kesavan will report to Mallika Srinivasan, Chairman, TAFE.

Free Fire World Cup 2019, held in Bangkok, Thailand, in April 2019

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Team New X was crowned champions for the Free Fire Pro League Brazil 2019

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MAM

Ameya Velankar steps down as Uber’s head of marketing for India & South Asia

Veteran marketer exits after more than seven years with the ride-hailing giant.

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MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.

During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.

Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.

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Details of his next professional move have not been disclosed.

In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.

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