MAM
Taco Bell marks flagship launch through social media conversations with new neighbours
MUMBAI: Taco Bell, the world's leading Mexican-inspired quick service restaurant brand, recently launched its flagship restaurant in the heart of the National Capital.
Conveniently located in Connaught Place, the brand’s all new restaurant is situated in the buzzing Outer Circle. In true Taco Bell style, the brand marked its entry in to the neighbourhood with a quirky twist and led engaging activations – both on social media as well as on ground with its new neighbours.
A unique life size bell installation was set up outside the store giving the brand a chance to engage and interact with consumers.
Taco Bell also made its presence felt amongst its new neighbours through a simple, yet disruptive activity. A good neighbour is one who shares meals with others and Taco Bell was no different. In a first-of-its kind move to mark the launch of a new restaurant, Taco Bell organised hand deliveries of some of its signature menu items to adjacent stores.
The story of #TacoBellInCP continued on social media as well. As it set up its new home, the brand took to Twitter to say ‘hi’ to existing residents near the flagship in the bustling Connaught Place area, and also set up a few #TacoParties with them.
The Taco Bell experience offers made-to-order and customizable tacos and burritos and other specialties with bold flavours, quality ingredients, breakthrough value, and best in class customer service. The extensive menu offers signature vegetarian and non-vegetarian dishes such as the Naked Chicken Taco, 7 Layer Burrito, Chickstar Wrap, Quesalupa, Cheese Quesadilla, as well as desserts such as the iconic Chocodilla.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
