MAM
Taco Bell gets India rooting for free tacos
MUMBAI: As over one billion people around the country are waiting with bated breath for the country’s next big match, Taco Bell, the world's leading Mexican-inspired quick service restaurant brand is rooting for India to win this cricketing season through a unique ‘Win the Cup, Win the Taco’ campaign.
The brand has introduced a new digital film as part of the campaign. The film offers a fun take on the popular ‘Jeetega Bhai Jeetega’ slogan that reverberates in stadiums during cricket matches. It shows a group of fans at a Taco Bell restaurant, who when asked what their favorite slogan for India is, burst into shouts of ‘Jeetega Bhai Jeetega…Poora India…Free Taco Jeetega! Jab India Cup Uthaega, Main Free Taco Khaayega’.
In its maiden run in the country, ‘Win the Cup, Win the Taco’ will reward Taco Bell fans in India by giving them a free taco if the country wins the final game of the tournament. You can watch the digital film here.
Speaking about the film, Ankush Tuli, Managing Director, Taco Bell Asia Pacific said, “Across the globe, consumers will find Taco Bell at the forefront of cultural moments most relevant to our fans. The new digital film for the ‘Win the Cup, Win the Taco’ campaign gives us an opportunity to engage with consumers through the sport and slogans they know and love. This cricket season, we’re rooting for free tacos for all of India and cannot wait for the team’s next big match.”
Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “What a wonderful tournament it has been! Our team has performed brilliantly and has already made us proud. We at Taco Bell India wish them well for the next few matches and hope they win the championship, so that we can celebrate their win with free tacos for all of India.”
The new campaign draws inspiration from the brand’s U.S. based baseball campaign, ‘Steal a Base, Steal a Taco,’ which promises all of America a free taco when a baseball player successfully ‘steals’ a base during a game.
As the team lifts the trophy, all Taco Bell restaurants across the country will give consumers one free taco per person, irrespective of any purchase.
Fans are encouraged to follow along on Taco Bell India’s social media channels to find out more details about the campaign, such as redemption date and time. If India wins it all, consumers can walk into any Taco Bell restaurant across 11 cities in India to receive their free taco. The offer will be subject to terms & conditions and the discretion of the brand.
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
