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Taboola revs up India playbook, appoints Harpreet Singh to steer new ad-tech focus
MUMBAI: Taboola has turned the page on its India chapter, and it’s no longer just about native ads. With performance marketing in its crosshairs, the global content recommendation giant has appointed Harpreet Singh as its new country manager to lead its next wave of expansion in India.
Backed by strong momentum in the Indian market, Taboola has begun rewriting its growth script. Its February launch of ‘Realize’—a new performance-focused platform that moves beyond the confines of search and social—marked a strategic pivot. Built to deliver scalable outcomes for advertisers, Realize reflects the company’s ambition to dominate the evolving digital ad space.
To add muscle to this shift, Taboola recently inked a two-year exclusive partnership with JioNews, one of India’s leading news aggregators. The deal integrates Taboola’s content discovery suite across JioNews’ categories—from politics and business to lifestyle—giving advertisers enhanced reach to high-intent Indian audiences.
Singh now steps into the driver’s seat, tasked with leading Taboola’s India operations at a time when the company is aggressively pursuing performance advertising. With over 18 years in digital media, Singh has played an instrumental role in Taboola’s success in India and Southeast Asia. His work with publishers such as Times Internet, Network18, Jagran New Media, Hindustan Times, and Indian Express helped establish Taboola as a go-to monetisation partner.
“We are committed to evolving beyond native advertising and Harpreet’s leadership aligns perfectly with this shift,” a company representative said. “His track record makes him ideal to expand Realize’s potential and build stronger advertiser and publisher outcomes in India.”
The new leadership, combined with product innovation and strategic deals, signals Taboola’s aggressive expansion in one of its most promising markets. As Realize gains traction, all eyes will be on how Singh steers this next leg of growth.
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Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
