MAM
Synovate sets up customer loyalty vertical; ropes in Jatar
MUMBAI: Synovate has appointed Jairaj Jatar to head its Customer Loyalty practice. Jatar comes with the mandate to set up a separate customer loyalty vertical for the company.
Jatar moves from AC Nielsen ORG Marg where he was director, client service and head of Automotive and Financial Services research.
Synovate recently launched its global customer loyalty practice, Synovate Symmetrics in the Indian marketplace; the founder of this state-of-the-art tool, Dr. Lawrence A. Crosby recently addressed top honchos from the corporate world at seminars in New Delhi and Mumbai.
Jatar says, “Synovate customer loyalty tools will definitely provide companies’ out-of-box solutions; in customer retention and loyalty. Our global experience will help transcend sectors and expand the scope to new upcoming sectors. The vertical will also provide expertise in the areas of mystery shopping, stakeholder satisfaction studies, among others to the Indian clientele.”
“Synovate will tap into its existing clients across auto, banking and financial services, hospitality and durable; also extend the scope to IT and ITES sector, among others,” he added.
He has worked extensively in customer satisfaction and brand equity related projects and is also credited with handling the Nepal operations of Marg. He has 16 years of work experience in market research.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
