MAM
Synovate ropes in Group M’s Jhaveri to drive media research
MUMBAI: The recent spate of channel launches and activities in the media space is being seen as an opportunity by many. The latest entrant to see huge potential in the buoyant media sector is the global market research player – Synovate.
The Aegis Group Company, Synovate, already a well-entrenched player in customised research, is formally bringing in its media research expertise into India. The company has appointed Group M’s Sushma Jhaveri to spearhead its media research initiative as an associate director.
Says Jhaveri, “Globally and in the Asia-Pacific region, Synovate is strong in media research and we feel, the time is ripe to bring our state-of-the-art capabilities in the media sector to the Indian sub-continent; the Synovate Pan Asia Pacific Cross Media (PAX) Study, a continuous media tracking survey run across 11 Asian markets including India has been well received.”
Synovate will immediately provide services in the areas of media positioning studies, advertising effectiveness, target group understanding and segmentation, pre-testing of film scripts, Internet audience measurement, media impact studies and measurement of non-conventional media, among others.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
