MAM
Synovate announces global media research services expansion
MUMBAI: Leading global research firm Synovate has announced an expansion of its media research services. The new global group will be based in London and led by Steve Garton, currently director, Media Research for Synovate in Asia Pacific.
Global CEO for Synovate, Adrian Chedore, said that the move recognised media owners and media specialists need international solutions and best practices. “Many of our media clients are global and, by mirroring their operations, Synovate will be better able to meet and anticipate their needs.
“Media audiences are changing at a spectacular speed, so this move will keep us across the fundamental shifts that are now occurring across the world, principally due to digitisation and the range of choices consumers now have.”This expansion of our services also reflects the importance Synovate places on media research – we are committed to quality and committed to providing innovative thinking to help meet the needs of our clients,” he said.
Garton has been in charge of the Synovate PAX media surveys for the past four years. These studies are now running in 19 markets across Asia Pacific and the Middle East, where they have become the currency for upscale audiences in two of the world’s fastest growing regions. In addition, he has introduced a range of syndicated and customised media surveys to meet clients’ requirements, states an official release.
The media team has been further boosted with the appointment of Craig Harvey in the role of director, Media Research – Asia Pacific. Mr Harvey joined Synovate on 3 July 2006 and is responsible for Synovate PAX in the region, as well as the continued development of the Synovate Media Atlas survey and ad hoc studies, the release adds.
Reporting to Garton and based in Hong Kong, Harvey was most recently with Publicis Groupe Media as regional director of Consumer Insights. In the past, he has held a variety of media roles with CVSC-Sofres Media, Starcom Media and Granada Media.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
