MAM
Synopsis of Food & Beverage Sector Advertising on TV during Jan – Dec 2013
Highlights:
• Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
• First and Second quarter of 2013 witnessed maximum Food & Beverage Sector Advertising
• Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising
Note:
• The analysis is based on Ad Volume in Seconds
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• Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
 |
• First half of the year i.e. Jan to Jun has seen maximum advertising
• Towards the end of the, Food & Beverage sector advertising witnessed a drop
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• Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising
• Aerated soft drink ranked number one in terms of ad volume within sector with 12% share followed by Milk Beverages and Chocolates with 11% each
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- Cadbury India Ltd and Coca Cola India Ltd were the top 2 advertisers within Food & Beverage Sector category
For further information contact:
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
