MAM
Synamedia expands executive team with appointment of Sue Couto as Senior Vice President and General Manager, Asia Pacific
MUMBAI: Synamedia, the largest independent video software and solutions company, has appointed pay-TV industry virtuoso Sue Couto as Senior Vice President and General Manager of Asia Pacific, effective immediately. This announcement follows the news that Synamedia is open for business after the completion of Permira funds’ acquisition of Cisco’s video business. With offices in India and China, Synamedia’s portfolio of leading pay-TV and media customers in the region includes Astro, Bharti Airtel, China DTH, Foxtel, Oi and Tata Sky.
Sue joins Synamedia’s executive team to drive growth and expand customer relationships across Asia Pacific. She will have overall responsibility for sales, marketing, partners, and delivery in the region.
Sue brings over 20 years’ experience in senior leadership roles in the TV and broadcast industry in Asia Pacific, most recently as Senior Vice President of APAC Sales for TiVo, where she was responsible for overall sales strategy for software solutions. Prior to this, Sue was Senior Vice President, Video Software Solutions, APJC at Cisco, and at NDS before its acquisition by Cisco. She has built and led the teams which have been instrumental in winning key customers and enabling them to grow their businesses. Many of these players are now amongst the largest DTH platforms in the world.
Yves Padrines, CEO of Synamedia, said, “Sue’s pay-TV industry prowess combined with her deep market knowledge and proven track record of driving transformation and growth in Asia Pacific, means she is well qualified to lead our team and support Synamedia’s business expansion plans in the region.”
Sue Couto, Senior Vice President and General Manager, Asia Pacific for Synamedia, added, “With the industry’s broadest portfolio of offerings, solutions and expertise, Synamedia is the ideal partner to help operators in Asia Pacific both innovate and capitalize on new opportunities in today’s dynamic media landscape. As an independent company with renewed investment reflecting a new vision, we look forward to working with customers as they transform their businesses.”
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
