MAM
Symphony coolers tell a new story in summer campaign
MUMBAI: Breaking away from the normal feature-led campaigns that symbolise the category, air cooler brand Symphony has launched its summer campaign for its product ‘Storm‘ has used a feature film footage in the commercial.
The task of Mudra Ahmedabad was to create a campaign that would make the storytelling fresh and brave. launch a and produced by Hello Robot. What came out was a story that is part real, part gimmick, part Bollywood masala and part social message. Heat makes people crazy, they go out and do things that are bizarre as they are irritated by the rise in temperature. The answer: Symphony Storm that will keep these people indoors and in check.
Says Mudra Ahmedabad group creative director Ravinder Siwach, “We decided to do something that will make people say ‘what was that‘!? Think, this is the first time anybody has used a feature film footage in a commercial.”
The brief given to the agency was to to launch the new model in a ‘never before manner‘. Says Symphony GM marketing Rajesh Mishra, “We wanted a very unique launch communication for it in our unique Symphony language. We experimented a bit with the execution and at times even had second thoughts about taking the risk. But today I am happy to share that we have been able take it at a level above. The rest is for the audience to judge.”
The sales for Symphony this summer, already rising to record temperature levels in many parts of the country so early in the year, will confirm whether the experiment to do a break away campaign was worth taking a risk or not.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
