Brands
Swiss Eagle watches out for The Expendables 3!
MUMBAI: Third in a series of ensemble comedy-action films, The Expendables 3 will feature an equally incredible series of powerful men’s watches by Swiss Eagle, one of the world’s best watchmakers. The watches, designed for and named after the film, will be seen adorning the wrists of the rugged action heroes.
The deal that tactfully aligns opportunity with value is the brainchild of Marketing & Brand Consultant Neeta Shah, for Pulp Fiction Entertainment. “Brands usually prefer to tie-up with Bollywood films either for in-film scenes or for star/actor visit. I believe in creating value propositions for both the brand and the film. The Expendables 3 resonates with the brand’s philosophy completely, both are targeting the youth – who are hardcore, sturdy and tough,” says and enthusiastic Neeta Shah.
The team at PVR Pictures is equally pleased. Girish Wankhede, National Marketing Head for PVR Pictures said, “With the immense strength of our franchise, we needed a brand with a reputation to qualify for the entire campaign. The brand connect and the pitch with Swiss Eagle steered the same target group which was win-win for both brands. Such alliances amplify the campaign and propel the visibility.” Shah continues, “With this alliance, we have pushed the envelope. The amalgamation of The Expendables 3 and Swiss Eagle is a big breakthrough and I look forward for other such alliances.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
