Brands
Swiss Beauty signs Taapsee Pannu as brand ambassador
Mumbai: Swiss Beauty, a leading makeup brand, has onboarded Bollywood superstar Taapsee Pannu as its brand ambassador. With Pannu’s influence and the brand’s commitment to high-performing makeup, they aim to redefine standards and help people make better makeup choices. This collaboration deepens the audience connection, as both Pannu and Swiss Beauty have risen from the ground up. Together, they inspire people to embrace their unique beauty, marking a transformative chapter that celebrates authenticity and helps them make informed decisions for their makeup.
Pannu, celebrated for her exceptional talent and authentic personality, has become an inspiration to millions of people across the country. Her natural beauty and genuine portrayal of real-life experiences perfectly align with Swiss Beauty’s core values. Through this collaboration, Swiss Beauty aims to make its makeup accessible to as many people as possible as Pannu has a huge set of audience that matches the brand’s consumer group.
With a massive fan following in India, Pannu’s association with Swiss Beauty is expected to strengthen the brand’s dominance and open new avenues.
Swiss Beauty directors Amit Goyal & Mohit Goyal expressed their enthusiasm about the collaboration, stating, “Pannu’s independent personality perfectly aligns with Swiss Beauty’s inclusive makeup line, which aims to be every makeup lover’s go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”
Speaking about onboarding Pannu, Swiss Beauty CEO Saahil Nayar said, “We are delighted to have Pannu as our Brand Ambassador, as she perfectly embodies our brand’s spirit. We are confident that her association with the brand will help us reach a wider set of audience.”
Pannu shared her excitement about the collaboration, saying, “Brands that matter are brands that have a story to tell. Swiss Beauty is all of it & more: grew from the ground up with a super strong aim of making makeup dependable, comfortable yet high-performing. I’ve always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices & voices that speak to the youth & almost everyone!
Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook.”
Swiss Beauty’s partnership with Pannu marks an important milestone in their commitment to redefine beauty standards and being a makeup brand that has products for everyone. The collaboration combines Pannu’s charismatic personality with Swiss Beauty’s dedication to excellence, promising to create a positive impact in the beauty industry.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
