Brands
Swiggy Instamart & Hamleys partner to deliver toys in 10 minutes
Mumbai: Swiggy Instamart, a quick commerce platform, has recently partnered with Hamleys, world’s popular toy store, offering doorstep delivery of toys in just 10 minutes. Havas Media Tribes, the OOH arm of media conglomerate Havas Media Network India, marked this collaboration through a striking outdoor display, featuring an installation comprising a Swiggy delivery bike carrying Hamleys toys. The vibrant setup with the iconic Hot Wheels brand in the form of the Swiggy delivery bike brought alive nostalgic memories for spectators, standing as a testament to the innovative idea behind the installation.
The eye-catching installation at DLF Cyber Hub, Gurugram offered a visually compelling display of this new service. Delhi NCR residents also availed an exclusive 25 per cent discount on online orders.
This partnership aims to enhance customer convenience in metro cities by making premium toys from top brands like Disney, Mattel (Barbie), Kingdom of Play, Simba, Mattel Games, Paw Patrol, Hot Wheels, and Play-Doh delivered within minutes. This innovative service is the first-of-its-kind in India offering a wide range of toys for all ages, promoting fun and learning for both children and adults. Currently, there are122 SKUs of Hamleys Toys on Swiggy IM.
Speaking on this collaboration, Swiggy Instamart marketing lead Abhishek Shetty said, “At Swiggy Instamart, our vision has always been to bring convenience and joy to our customers’ lives. We are the first QC platform to partner with Hamleys, allowing us to extend our mission to a new realm, ensuring that children and families can enjoy premium toys delivered right to their doorsteps in a matter of minutes. The installation encouraged high customer engagement, especially from kids as they were drawn to the vibrant and playful corner.”
Speaking on this partnership, Havas Media India COO Uday Mohan said, “Havas Media India is best known for its innovation and creating Meaningful media experiences for the brands that we work with. Our goal with this campaign was to blend nostalgia with modern-day convenience. The matchbox installation is a symbol of the magical experience Hamleys has stood for over the years, combined with the speed and efficiency of Swiggy Instamart. It is a perfect way to showcase this unique partnership.”
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
