Brands
Swiggy Dineout, Diners Club launch luxe food festival across India
MUMBAI: Swiggy Dineout and The Diners Club by HDFC Bank are rolling out a delicious celebration for food lovers, marking 75 years of the iconic Diners Club brand with a festival that spans ten cities and countless tables.
Called The Diners Club: Gourmet Edit, the event brings together Swiggy Dineout’s premium network and HDFC Bank’s Diners Club card holders for what is being billed as India’s most exclusive dining festival. Running until 21 December 2025, it promises standout flavours, plush settings and deals designed to tempt even the fussiest foodie.
Cardholders can tuck into discounts of up to 50 per cent on reservations made through Swiggy Dineout, followed by an extra 15 per cent off when paying with a Diners Club by HDFC Bank credit card. The offers apply across a curated roster of luxury hotels and fine dining favourites, including The Leela, ITC Hotels, Novotel, Hyatt and The Ritz-Carlton in Bangalore, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, Jaipur, Ahmedabad and Chandigarh.
Taking part is a simple three-step dance: pick a restaurant from the Gourmet Edit collection on Swiggy Dineout, purchase the deal, and settle the bill at the venue using the Diners Club card. The more you indulge, the merrier it gets. Each week, the top 25 spenders will earn complimentary access to one Swiggy Scenes luxe event, turning a night out into a night to remember.
Swiggy Dineout senior vice president and business head Swapnil Bajpai, said the partnership aims to elevate dining from a routine outing to a memorable moment. Bajpai noted that pairing Swiggy Dineout’s network of over 700 luxury restaurants with the legacy of The Diners Club allows the companies to offer both value and experience, creating a festival that delights on and off the plate.
Swiggy Dineout, which operates in more than 50 cities with over 50,000 restaurants on its platform, continues to position itself as a go-to destination for diners seeking effortless reservations and rewarding culinary adventures. With the Gourmet Edit, it hopes to serve not only great meals but great memories too.
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
