MAM
Swati Katakam to lead expansion of STC Associates in India
MUMBAI: STC Associates, the New York-headquartered global brand management firm, has roped in Swati Katakam as regional director for the Indian subcontinent. The company established its India presence with the acquisition of the VSNL International account.
In her new capacity, Katakam will report to STC Associates CEO Sophie Ann Terrisse and will be responsible for leading and building the organization across the India market. He will also play a pivotal role in representing the firm for India clients in and outside of India to help them build their global leadership.
Says Terrisse, “Her appointment affirms our ongoing commitment to invest in this region and in senior resources who will add superior value to our clients businesses.”
Adds Katakam, “My decision to move to STC Associates came with the clear realisation that clients must leverage every facet of their brands to strategically create and integrate brand experiences that drive business. I look forward to spearheading the growth of STC India to expand the integrated services proposition for marquee clients across this region.”
Prior to this appointment, Katakam was vice president of Grey PR cell. Some of the accounts on which she worked include Rolex, Spencer‘s Retail, CavinKare, MetLife, and the IPL Team Rajasthan Royals.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
