MAM
Swati joins Dentsu Impact to strengthen digital leadership
MUMBAI: Dentsu Impact, the full-service creative agency from Dentsu Aegis Network that was in news recently for launching two new divisions of Digital and CRM under the strategic leadership of senior VP & head – strategy, digital and CRM Kartikeya Srivastava has strengthened its team by roping in Swati Ratnakar to lead content & strategy on its digital mandate for Maruti Suzuki.
She joins as VP – planning on the account and will be reporting directly to Srivastava. Swati began her career as a journalist with India Today Group. Looking for a more strategic role and long-term approach to brand building, she moved to main stream advertising as a planner and later moved into digital space as a content strategist. With a total of 12 years of experience she has worked in India, Singapore and Paris on brands like VW, Spotify, Samsung, Airtel, Maruti Suzuki, L’Oreal, Bacardi, PepsiCo and others. Some of the organizations she has worked with are DDB, Weber Shandwick and contract.
Srivastava commented, “At Dentsu Impact we are looking at this medium not so much as technology or process led, but rather as brand and experience led. We want to focus strongly on creating connected brand experiences. In Swati we have found somebody who can join the dots seamlessly between offline and online, creative and content, design and experience.”
Dentsu Impact president Amit Wadhwa said, “We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. Swati does that beautifully for us.”
Swati commented, “My current role at Dentsu involves understanding the commercial and brand challenges of clients businesses, and ensuring that creative solutions support their business objectives.”
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
