MAM
Swaarm MMP launched: To provide transparent and privacy-focused martech tracking
Mumbai: Swaarm, a leading global performance-based marketing platform, announced the expansion of its products suite with the launch of ‘Swaarm MMP’- a one-stop attribution and marketing analytics platform that provides a transparent and privacy-focused tracking solution for advertisers to manage partners, attribute users, and gain data-driven insights through automation for optimal decision-making and scalability.
As a next-generation platform, Swaarm MMP is the first of its kind all-in-one platform enabling mobile marketers to attribute users, measure and grow their apps, manage partners, and gain full insights into real consumer behavior. Powered by Swaarm’s highest level of automation, it ultimately allows them to make data-driven actionable decisions and scale their apps at the most affordable price point.
Swaarm MMP: Cutting-edge technology at marketers’ fingertips
1. It allows marketers everything that they’d need, to manage their partners directly from one measurement platform without the involvement of a third-party solution. They can not only easily manage their partner’s campaigns, access, payouts, and budgets but also optimize campaigns and in accordance adjust partner payouts and budgets. Additionally marketers can undertake comparative evaluation of paid marketing KPIs to organic metrics; track partner payments and communicate with them directly via a single platform.
2. As the industry first, Swaarm MMP’s codeless event tracking allows marketers to monitor any action in the app with a click of a button. This in turn enables a brand’s product and tech teams to focus on creating the best version of their app as against spending time on non-essential integrations.
3. The platform allows marketers to maximize campaign success with its transparent tracking technology. They can track events and analyze pertinent data thereby unlocking valuable insights for effective decision-making. Additionally, they can make use of advanced and transparent fraud detection technology that can be tailored to their domain and use case.
4. It is the most affordable MMP offering in the market resting on Swaarm’s proprietary infrastructure built from the ground up.
Swaarm’s MMP can be used across all geographies, all app verticals and with all kinds of partners from social, search to affiliate. Swaarm can help app developers benchmark their paid user acquisition efforts against their organic growth and accordingly and automatically take action to optimize the paid campaigns. Swaarm MMP is designed and engineered to cover all the needs of app developers from measurement to analytics, from reporting to optimizing and at the same time making the integration a breeze.
Swaarm co-founder and CEO Yogeeta Chainani says, “Given the acute growth in the App market in the past years and the projected annual growth rate (CAGR) of 12 per cent in India alone, there is a rising need for platforms that can help app marketers grow their user base, understand their user journeys and unlock valuable insights from this data. Swaarm’s MMP platform provides a one stop solution for app developers and marketers to help achieve all this and more, while keeping our core values of privacy, transparency and automation at heart.”
Swaarm CTO & co-founder Alexandru Dumitru further adds, “Swaarm’s MMP platform offers the first real-time code-less tracking solution for app companies, combining attribution and product analytics in a state of the art SaaS platform. User Acquisition and Product specialists will be able to measure the impact of their actions in real time without relying on the slow process of updating the app in the store thereby making small to medium companies more competitive in the app market.”
Swaarm led the mobile advertising industry by introducing the Advanced Privacy Suite (APS), the industry’s first complete solution that helps navigating privacy without sacrificing performance measurement and advertising functionality, iOS 14-compliant attribution chain methodology, Privacy Enabled Attribution (PEA Chain). The company launched “Explorer,” an analytics tool that gives marketers requisite insights to enhance the efficiency of their operations.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
