MAM
Swaarm MMP launched: To provide transparent and privacy-focused martech tracking
Mumbai: Swaarm, a leading global performance-based marketing platform, announced the expansion of its products suite with the launch of ‘Swaarm MMP’- a one-stop attribution and marketing analytics platform that provides a transparent and privacy-focused tracking solution for advertisers to manage partners, attribute users, and gain data-driven insights through automation for optimal decision-making and scalability.
As a next-generation platform, Swaarm MMP is the first of its kind all-in-one platform enabling mobile marketers to attribute users, measure and grow their apps, manage partners, and gain full insights into real consumer behavior. Powered by Swaarm’s highest level of automation, it ultimately allows them to make data-driven actionable decisions and scale their apps at the most affordable price point.
Swaarm MMP: Cutting-edge technology at marketers’ fingertips
1. It allows marketers everything that they’d need, to manage their partners directly from one measurement platform without the involvement of a third-party solution. They can not only easily manage their partner’s campaigns, access, payouts, and budgets but also optimize campaigns and in accordance adjust partner payouts and budgets. Additionally marketers can undertake comparative evaluation of paid marketing KPIs to organic metrics; track partner payments and communicate with them directly via a single platform.
2. As the industry first, Swaarm MMP’s codeless event tracking allows marketers to monitor any action in the app with a click of a button. This in turn enables a brand’s product and tech teams to focus on creating the best version of their app as against spending time on non-essential integrations.
3. The platform allows marketers to maximize campaign success with its transparent tracking technology. They can track events and analyze pertinent data thereby unlocking valuable insights for effective decision-making. Additionally, they can make use of advanced and transparent fraud detection technology that can be tailored to their domain and use case.
4. It is the most affordable MMP offering in the market resting on Swaarm’s proprietary infrastructure built from the ground up.
Swaarm’s MMP can be used across all geographies, all app verticals and with all kinds of partners from social, search to affiliate. Swaarm can help app developers benchmark their paid user acquisition efforts against their organic growth and accordingly and automatically take action to optimize the paid campaigns. Swaarm MMP is designed and engineered to cover all the needs of app developers from measurement to analytics, from reporting to optimizing and at the same time making the integration a breeze.
Swaarm co-founder and CEO Yogeeta Chainani says, “Given the acute growth in the App market in the past years and the projected annual growth rate (CAGR) of 12 per cent in India alone, there is a rising need for platforms that can help app marketers grow their user base, understand their user journeys and unlock valuable insights from this data. Swaarm’s MMP platform provides a one stop solution for app developers and marketers to help achieve all this and more, while keeping our core values of privacy, transparency and automation at heart.”
Swaarm CTO & co-founder Alexandru Dumitru further adds, “Swaarm’s MMP platform offers the first real-time code-less tracking solution for app companies, combining attribution and product analytics in a state of the art SaaS platform. User Acquisition and Product specialists will be able to measure the impact of their actions in real time without relying on the slow process of updating the app in the store thereby making small to medium companies more competitive in the app market.”
Swaarm led the mobile advertising industry by introducing the Advanced Privacy Suite (APS), the industry’s first complete solution that helps navigating privacy without sacrificing performance measurement and advertising functionality, iOS 14-compliant attribution chain methodology, Privacy Enabled Attribution (PEA Chain). The company launched “Explorer,” an analytics tool that gives marketers requisite insights to enhance the efficiency of their operations.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
