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SW Network wins MTR Foods International Business digital mandate
Mumbai: SW Network, an integrated advertising agency, has been selected by MTR Foods International Business, the brand of Orkla India Pvt. Ltd., to spearhead its social media strategy for its international operations. The win follows a rigorous multi-agency pitch process and will be serviced from the agency’s headquarters in New Delhi.
MTR Foods – the byword for authentic Indian food marks its global presence for its wide range of packaged products and recipes that can only make you ask for more. The brand has become a household name in the USA, Canada, the UK, Germany, Australia, New Zealand, the Middle East, Japan, and Southeast Asia. MTR Foods’ culinary expertise is a result of blending years of rigorous quality standards with traditional recipes and exceptional taste. This commitment is evident in their diverse product line, encompassing ready-to-eat curries, rice, and soups; breakfast and dessert mixes; snack mixes; spices and masala; heat-and-eat meals; and a variety of accompaniments such as pickles and papads.
In this strategic partnership, SW Network will develop and execute a comprehensive social media strategy, create engaging content, and manage the brand’s online reputation. With a deep understanding of the target audience and a proven track record of success, the agency is poised to deliver exceptional results.
“We are excited to partner with MTR Foods International Business, a brand synonymous with culinary excellence,” said SW Network co-founder Pranav Agarwal. “We’re excited to leverage our innovative social media strategies to elevate MTR Foods’ global digital presence and forge deeper connections with their diverse international customer base. This partnership presents a unique opportunity to craft captivating campaigns that drive brand engagement and fuel business growth. With MTR Foods’ legacy of authentic spices and food products, we’re confident in using social media platforms to cater to the culinary preferences of both Indian and international consumers.”
Orkla India International Business marketing head Sneha Kaul. “We are thrilled to partner with SW Network as they bring fresh perspectives and innovative strategies to our social media efforts. Recognising the critical role of digital marketing in our success, this partnership will help us enhance our strong market position globally and continue to resonate with our devoted customers. Together we aim to pioneer cutting-edge approaches to digital innovation and customer engagement.”
This win further solidifies SW Network’s position as an integrated advertising agency, renowned for its ability to create impactful campaigns that drive business growth.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
