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SW Network partners with Nef’s finds
Mumbai: SW Network, a advertising agency with a proven track record, has recently secured the media mandate for Nef’s Finds, known for its trend-focused, yet timeless appeal. The media mandate was awarded after a competitive multi-agency pitch, a testament to SW Network’s expertise, and will be overseen by SW Network’s Delhi headquarters.
Nef’s Finds, led by founder and CEO Nefertari Joshi, stands out in the consumer market segment with a strong and unwavering commitment to sustainable yet chic fashion that resonates with youthful vigor and effortless styling. Under this media mandate, SW Network will be dedicated to enhancing brand perception and expanding its reach through strategic media initiatives.
“The rise of slow fashion in India, particularly among the youth, is a trend we’ve been closely watching. Our collaboration with Nef’s Finds is a testament to our shared vision of blending creativity with strategic impact. We are excited to craft compelling narratives that capture the essence of Nef’s Finds’ slow fashion ethos, fostering a more meaningful connection with their audience,” said SW Network co-founder Raghav Bagai.
Nef’s Finds founder and CEO Neferati Joshi commented on this partnership, “Nef’s Finds has always believed in clothing and accessories that transcend seasons and celebrate the spirit of endless summers and carefree moments. We see this collaboration with SW Network as a strategic move that will amplify our brand narrative and engage with a wider audience that values sustainable and stylish choices. Our aim at Nef’s Finds is to redefine fashion norms while creating a more sustainable and exclusive experience .”
With this addition to its client portfolio, SW Network continues to demonstrate its ability to drive impactful strategies and elevate brands across various market segments. This strategic partnership is yet another testament to SW Network’s growing reputation as a pioneering force in the advertising industry, solidifying its position as a trusted partner for innovative and effective marketing solutions.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
