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SW Network bags Antara Senior Care’s digital marketing mandate
Mumbai: Sociowash, an integrated advertising agency, has won the digital marketing mandate for Antara Senior Care, a Max Group Company, in a multi-agency pitch. Sociowash aims to enhance Antara Senior Care’s digital presence and increase its brand awareness.
Antara Senior Care is renowned for its commitment to providing exemplary care and support for seniors. The partnership between Sociowash and Antara Senior Care is a strategic alignment, united to enhance brand visibility and foster business growth through dynamic digital marketing initiatives. Alongside implementing a robust communication strategy across diverse social media platforms, Sociowash will prioritize performance marketing to capture and convert potential leads effectively.
As part of this association, Sociowash is set to revolutionize Antara Senior Care’s digital presence. Moreover, recognizing the importance of brand and consideration building, the collaboration will focus on increasing awareness around the senior care service category. As Antara gears up for expansion and growth, Sociowash is committed to providing direct support, ensuring alignment with industry trends while preserving the unique essence of the Antara Senior Care brand.
Sociowash co-founder Pranav Agarwal said, “Our team is dedicated to leveraging the power of digital platforms to amplify Antara Senior Care’s message and extend their reach to those in need of exemplary senior care solutions. Together, we are committed to crafting compelling narratives that resonate with audiences and drive meaningful engagement.”
On this association, Antara Senior Care chief marketing officer Rohit Bishnu Khatua said, “At Antara Senior Care, our endeavor is to help seniors age with ease and joy, living their life on their own terms. With Sociowash as our digital partner, I am confident that we will build awareness, communicate our offerings more effectively, and contribute towards a healthy and vibrant ecosystem for senior care in India.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
