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SW Network awarded the creative mandate of udaan
Mumbai: SW Network, an advertising agency, has been chosen to lead the creative mandate for udaan, an Indian eB2B platform working to solve the core trade problems faced by small and medium businesses by leveraging technology and bringing the benefits of eCommerce to them.
As per this strategic mandate, SW Network will be responsible for boosting udaan’s brand visibility and accelerating business growth through strategic social media marketing and innovative creative initiatives. This mandate will be managed by the Delhi headquarters of SW Network.
Headquartered in Bengaluru, udaan was founded in 2016 with the goal of transforming the trade ecosystem and supporting small businesses through technology. As India’s largest B2B platform with a 70 percent market share, udaan operates in categories such as FMCG, staples, fruits and vegetables, and pharmaceuticals.
udaan supports efficient supply chain and logistics operations through its technology-driven B2B platform, connecting retailers, suppliers, and brands. Additionally, udaanCapital provides financial products and services to small businesses, manufacturers, and retailers to address their working capital needs.
Founded in 2015, SW Network has grown into a full-service advertising agency known for its client-focused approach and industry experience. This partnership with Sociowash reflects their commitment to effective digital marketing, adding to their client roster that includes BMW Motorrad, P&G, Titan, AB InBev, and CenturyPly.
SW Network co-founder Pranav Agarwal said, “Digital engagement is critical in today’s business landscape, and our partnership with udaan is a testament to that. We are committed to crafting social media campaigns that not only enhance udaan’s brand visibility but also resonate deeply with its large community of users. Through our innovative storytelling and compelling visual content, we are aiming to not just drive engagement but also foster a lasting connection with every stakeholder in udaan’s ecosystem. Our goal will be to solidify udaan’s position as the top eB2B platform in India.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
