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SVG Columbus debuts with big wins at IAMAI’s 8th India Digital Awards
MUMBAI: SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven Digital Marketing.
The India Digital Awards, now in its 8th edition, was held at The Lalit Hotel in New Delhi on January 18. What is interesting to note here is that these awards came within less than a year of launch of the agency.
Details of the winning campaigns are as follows:
1. Best Messaging Campaign (Gold) – Measles & Rubella awareness campaign by SVG Columbus
2. Best Email Marketing Campaign (Gold) – Max Life Insurance by SVG Columbus
3. Best Digital Integrated Campaign (Silver) – Measles & Rubella awareness campaign by SVG Columbus
Speaking on the achievement, SVG Media CEO, Anurag Gupta says, “It gives us great satisfaction to win 3 metals at the IAMAI 8th India Digital Awards, and that too even before completing our first year! This happened due to the hard work and teamwork displayed by the SVG Columbus teams and our clients.”
Nitin Sabharwal, chief business officer, SVG Columbus says, “Our problem solving approach worked for us here. We believe in developing true partnerships with our clients and make their problems our own to solve.”
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
