MAM
Suvarna News & Kannada Prabha launch ‘Save Tiger’ campaign with Prakash Raj
BANGALORE: Suvarna News 24×7 and Kannada Prabha have launched a Save Tiger Campaign with actor Prakash Raj as brand ambassador.
The initiative was unveiled with Raj along with Karnataka forest minister Ramanath Rai and state forest department officials recently.
The 45 days long awareness campaign has multiple layers of communication and grassroots level activities, which include television campaign with experts discussions and TVCs along with print and digital campaigns, contests and other engaging BTL activities. A meet and greet will also be organized with Raj at tiger reserve areas to educate people on the importance of saving the tiger. A Tiger photography contest has also been organized with an exhibition at Karnataka Chitrakala Parishat in Bangalore.
“This is first of a kind campaign by a regional news media, apart from the scale and duration; the crux of the campaign is it is designed to reach all kinds of target groups that include students, to housewives to corporates to IT corridors. Extensive TV and print campaign will surely creates an impact in bringing awareness, yet we believe in going an extra mile. Hence our approach, by design, is deep rooted and reaches even the last mile in the forest,” said Asianet News Network CEO C Shyamsundar.
“We thank our sponsors CSS Corp, Karnataka Forest Department and Jungle Lodges & Resorts for supporting the campaign,” he added.
MAM
Uniqlo features Jasprit Bumrah in new AIRism campaign
Cricketing superstar showcases comfort and calm in authentic ad film.
MUMBAI: When Jasprit Bumrah runs in to bowl, the stadium erupts with “Boom Boom Bumbrah” but off the field, the Indian pacer is all about quiet confidence and effortless style. Uniqlo has captured exactly that in its latest ad film. Entourage Films, conceptualised and created by Creativeland Asia, presents Bumrah in a refreshingly candid light for Uniqlo’s AIRism Oversized t-shirts. Moving away from typical polished celebrity ads, the film embraces simplicity and authenticity, mirroring Bumrah’s calm and consistent on-field persona.
Instead of dramatic cricket moments, the ad shows the fast bowler in relaxed, everyday situations playing croquet, chatting casually, smiling, playing Jenga, and simply being his cool, composed self. Throughout these unforced scenes, Uniqlo’s breathable, versatile AIRism fabric takes centre stage, highlighting its comfort, flawless fit and easy silhouette.
Entourage Films founder and executive producer Garima Arora said the brief was straightforward: avoid stylised glamour and let the scenes breathe naturally. “We wanted to show Bumrah’s calm demeanour and effortless performance, which perfectly aligns with Uniqlo’s philosophy of simplicity, quality and comfort,” she noted.
Director Ishaan Nair, who was working with Uniqlo for the sixth time, added that Bumrah was an ideal fit. “He’s easy, effortless, dependable just like the brand. The shoot was quick and painless because he is as quick off the field as he is with the ball,” he said.
The campaign is being rolled out across digital, social, out-of-home and in-store mediums.
In a world full of loud celebrity endorsements, Uniqlo and Bumrah have delivered something refreshingly different, an ad that feels as comfortable and reliable as the AIRism t-shirts themselves. Boom Boom indeed, but this time, it’s all about calm, cool comfort.
