MAM
Suvarna News & Kannada Prabha launch ‘Save Tiger’ campaign with Prakash Raj
BANGALORE: Suvarna News 24×7 and Kannada Prabha have launched a Save Tiger Campaign with actor Prakash Raj as brand ambassador.
The initiative was unveiled with Raj along with Karnataka forest minister Ramanath Rai and state forest department officials recently.
The 45 days long awareness campaign has multiple layers of communication and grassroots level activities, which include television campaign with experts discussions and TVCs along with print and digital campaigns, contests and other engaging BTL activities. A meet and greet will also be organized with Raj at tiger reserve areas to educate people on the importance of saving the tiger. A Tiger photography contest has also been organized with an exhibition at Karnataka Chitrakala Parishat in Bangalore.
“This is first of a kind campaign by a regional news media, apart from the scale and duration; the crux of the campaign is it is designed to reach all kinds of target groups that include students, to housewives to corporates to IT corridors. Extensive TV and print campaign will surely creates an impact in bringing awareness, yet we believe in going an extra mile. Hence our approach, by design, is deep rooted and reaches even the last mile in the forest,” said Asianet News Network CEO C Shyamsundar.
“We thank our sponsors CSS Corp, Karnataka Forest Department and Jungle Lodges & Resorts for supporting the campaign,” he added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
