MAM
Sushma Jhaveri new MediaEdge national planning head
MUMBAI: Media planning and buying agency Media Edge has appointed Sushma Jhaveri as National Planning Head. Jhaveri’s appointment is part of an overall restructuring at Media Edge. She will be based out of Mumbai.
Says Media Edge president Anupriya Acharya, “We have created this new position as a move to significantly enhance focus on our strategic media product. Sushma’s rich experience across a plethora of clients and categories makes her the ideal person to head the agency’s planning function. Her expertise at handling communication tools will be well exploited in her current role where she will be working with the proprietary Medialab and other tools to get the best business solutions for our clients.”
Jhaveri’s last assignment was at Synovate as the business head on Media Research. Her prior assignments have been with leading agencies like Group M, Mindshare Fulcrum, Carat India, and Contract. In Group M she was part of the Consumer Connect Group (CCG) and worked on clients like ICICI group, Star Network, Castrol, Blow Plast, Britannia, Kodak, Disney. Prior to this, she had a long stint in Fulcrum on the HLL business where she handled some of their key categories including Oral Care, Fabric Wash, Deodorants and Home care.
“Mediaedge has some very powerful tools that give exciting solutions for brand communications. With the company poised for aggressive growth, it makes the new assignment even more challenging and exciting,” says Jhaveri.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
