MAM
Survivor once again teams up Pediatric AIDS foundation
MUMBAI: This is reality television for a worthy social cause. Reality themed Survivor: The Amazon has partnered with the Elizabeth Glaser Pediatric AIDS Foundation to offer props, memorabilia and a one-of-kind “experience package” from the show on eBay – billed as the world’s online marketplace.
All proceeds will benefit the foundation to help create a healthier future for children worldwide. The eBay charity auction will run from 11-24 May.
The auction coincides with the grand finale of the show which will air in the US on CBS on 11 May. In India, the show used to air on AXN. The items that will be on sale include:
— All 16 Survivor: The Amazon castaway torches
— Immunity necklace and immunity idol
— Castaway backpacks and machetes in sheaths
— The stone voting table
In addition fans can bid on breakfast with two previous Survivor winners Tina Wesson and Ethan Zohn in Los Angeles on 8 June.
Survivor first partnered with the Elizabeth Glaser Pediatric AIDS Foundation during the filming ofSurvivor: Africa to highlight the global HIV/AIDS epidemic and the work the foundation is doing to prevent mother-to- child transmission of HIV.
To date, the partnership has raised more than $500,000 for the foundation.
MAM
Kartik Vishwanathan returns to WPP Media as VP – investments
14-year Mindshare veteran takes special assignment role from February 2026.
MUMBAI: Kartik Vishwanathan has made a sharp return on investment rejoining WPP Media, the very organisation that shaped a big chunk of his professional journey. The seasoned media executive has been appointed vice president for investments (Special Assignment) at WPP Media, effective February 2026. He will contribute to both regional and global priorities in this strategic mandate.
With over 14 years and 7 months at Mindshare, Vishwanathan brings deep expertise across investment strategy, strategic initiatives, and integration. His most recent role was Head of Investment Strategy – Mindshare China (Dec 2019–Oct 2023) in Shanghai, following his stint as Head – Strategic Initiatives and Integration – Mindshare India (Jun 2018–Nov 2019). Earlier, he served as Principal Partner at The Exchange in Mumbai (Jan 2016–Jun 2018).
Before Mindshare, he held short-term roles as Process Manager – Pricing Analytics at eClerx and Project Manager at Fractal Analytics in Mumbai.
Vishwanathan holds an Executive Programme in Business Management from Indian Institute of Management Calcutta (May 2007–Apr 2008) and a Post Graduate Certification in Advertising and Public Relations from MICA (2011–2012).
His return to WPP comes at a time when the media investment landscape is evolving rapidly, with brands demanding sharper, more integrated strategies across platforms. For someone who cut his teeth at the agency group years ago, this homecoming feels less like a new chapter and more like picking up a well-worn, high-return playbook.
