MAM
SureWaves & Hansa Research to audit Spot TV Network
KOLKATA: SureWaves MediaTech, a Bengaluru-based digital media-technology company, has joined hands with Hansa Research, to carry out third party audit and validation of the entire SureWaves Spot TV Network.
SureWaves MediaTech aggregates television audiences on diverse and fragmented cable and satellite channels in the country.
The association of Hansa Research with SureWaves Spot TV Network, brings an additional seal of accountability to a revolutionary, new age media platform, fulfilling a long felt industry need and is likely to cause a major shift in media buying on television.
New age technology led media platforms are fast emerging as the biggest trend in the media industry. Advertisers are tapping into the vast potential these mediums offer in terms of reach and diversity of audiences.
SureWaves assists brands to reach out to a vast, diverse and hitherto untapped audience in a cost efficient manner with its flagship solution – SureWaves Spot TV Network. With the help of its patented technology, SureWaves has aggregated more than 450 television channels on its digital platform offering around 90 million households across 29 states in India.
“The third party audit and validation of the SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with LIVE monitoring of channels. To further increase the trust and confidence levels we felt that opening of the technology behind SureWaves Spot TV Network to third party audit and validation by a reputed research agency like Hansa is a logical step forward,” said SureWaves chairman and managing director Rajendra Kumar Khare.
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
