MAM
Surewaves brings on board Ashish Baru
MUMBAI: SureWaves, a media and technology company working extensively in the space of aggregating audiences on local cable and satellite channels across the country is strengthening its advertising sales team. SureWaves has appointed Ashish Baru as regional director – west to lead the business operations in the region.
His last stint was with Headlines Today and he has also worked previously with Imagine TV and Zee group. SureWaves Network is already one of the top five TV media options in the country and is becoming an effective reach builder for lot of advertisers today across the country.
SureWaves COO Mandar Patwardhan said, “We are gearing up for an exciting year ahead. Ashish comes on board with rich experience and track record in media sales and would focus on establishing our leadership position in the market. The television industry is in an exciting phase with growing number of cable and satellite television channels which is leading to further fragmentation of audiences and with limitations of total inventory in the 10+2 regime, we believe SureWaves Spot TV Network is a game changing technology innovation which is going to help the industry at large.”
“I feel extremely privileged to be joining the SureWaves team which has created a truly unique platform for television advertisers and am excited and looking forward to creating new business opportunities,” added Baru.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
