Brands
Superkicks drops the mic, steps up game with Air.Wav on Air Max Day
MUMBAI: Ever wondered what your favourite sneakers would sound like if they had their own playlist? Probably cooler than your gym playlist. Thankfully, Superkicks is sparing us from guessing games by fusing sneakers and music with its new initiative—Air.Wav. Celebrating Air Max Day on 26 March 2025, Superkicks is making waves, or rather, “wav”-es, in a bold new way. Who said kicks were just for your feet?
Air.Wav isn’t just another marketing gig; it’s a sonic celebration that connects the thump of sneaker culture with the rhythm of independent music. Superkicks, known for its street cred in streetwear, has elevated its game this year by creating an original track that personifies the pulse, innovation, and dynamic legacy of Air Max. Think of it as sneakers having their own soundtrack—without the awkward dancing.
“Superkicks has always been more than just a retail space; it’s a community hub. We have sought to nurture street culture and independent music since day one. Through our co-sign platform, we have highlighted over 30 artists, giving them a platform to showcase their work. Air.Wav is a bold new step in our journey, and we’re excited to continue pushing boundaries and paving the way for global collaborations in the years to come,” says Superkicks CEO & co-founder Sangeet Paryani.
Air.Wav cleverly blends the sonic concept of ‘airwaves’ with the legendary Air Max sneaker technology. Genius, isn’t it? At the project’s heart is a musical squad you wish you were cool enough to join: rappers RAK, Tienas, and Feni Fina, with beats crafted by visionary producers Dhiraaj and 3BHK. These artists merge hip-hop, baile funk, rap, and electronic textures, creating an immersive mix that could make even your grandmother tap her feet.
Tienas spins intricate wordplay, RAK punches with lyrical storytelling, and Feni Fina storms the scene with fearless bars and distinctive sound. Producer Dhiraaj’s immersive soundscapes and 3BHK’s genre-defying beats elevate the track, making Air.Wav a delicious cultural cocktail you didn’t know you needed.
Want more than just ear candy? Superkicks is releasing a short documentary shot at Subculture Studios in Khar, Mumbai, offering fans a peek behind the creative curtain. Interviews with the artists and Superkicks’ own Paryani spill the beans on how this groundbreaking track came to life.
Oh, and did we mention the launch event? Iron Buzz Tattoo Studio will host an exclusive bash to celebrate the global drop. Expect first listens, visual treats, and a chance to rub shoulders with the creators—much cooler than your usual Thursday night plans.
Superkicks is not just selling sneakers; it’s curating a culture where kicks meet beats and style meets sound.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
