MAM
Supari Studios creates launch campaign for CRED
India: Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet – the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.
Founded by Freecharge Co-founder, Kunal Shah, the team at CRED was eager to push creative boundaries; their brief to Supari Studios simply being, “Make this the best fu**ing film you’ve made”. The concept behind the launch film was to bring to life CRED’s several attributes and uniqueness, in the form of a quirky and engaging explainer video using a protagonist who is both charming and funny.
Jim Sarbh, portrayed as a typical CRED member- young, tech-savvy and sophisticatedly worldly, chronicles the many attributes of CRED in an unassuming yet humorous manner that keeps the infotainment gripping from the start. Directed by Supari Studios’ Co-founder and CCO, Akshat Gupt, the film is set in a studio that emulates life, with its narrative flowing seamlessly through very specific camera movements and transitions, serving as the hook of the film and holding it together.
Here is a link to the launch film:
Akshat Gupt, Co-founder and CCO, Supari Studios, and Director of the film on the launch campaign says “When CRED approached us to create this launch film, their ask was simple: ‘Make this the best fu**ing film you’ve made’. Keeping that in mind, I really wanted to experiment and do something we’ve not pulled off before. This was an introduction to the brand; whose character Jim embodies perfectly. Cool, suave and confident. That’s exactly why we needed someone like Jim who could pull off explaining the brand’s features while really keeping you glued.
In terms of production, we challenged ourselves and wanted to do a couple of long one- takes. We put significant effort into the production process and did several things in-camera itself rather than in post – used single-takes where we felt it could really elevate the script and narrative, rigged every light from the main source down to the smallest practical and timed them, allowing transitions from one set to another to be as smooth as possible. For one sequence, we even built a custom circular turntable that could hold Jim and our camera in position, while they transitioned between different setups – from a theatre to backstage with DIVINE, in a single take.
We had a free reign in terms of length as well, and since all features had to be showcased, we indulged ourselves with a run time of over three minutes! It’s been a unique experience shooting this one. After the 20th take, when all the elements of the camera, acting and direction came together perfectly, it felt poetic.”
CREDIT LIST:
Produced by Supari Studios
Client: CRED
Creative Team (CRED): Neelaksh Mathur
Director: Akshat Gupt
Executive Producer: Mitali Sharma
DOP: Siddharth Vasani
Creative Producer: Richa Rungta
Lead Producer: Nitika Kanodia
Line Producer: Sumit Gyanchandaney
Chief AD: Kelvin Mendonca
2nd AD/DA: Ladasha Kapse
Production Managers: Himank Gupta, Sagar Ghatalia
Project Intern: Suchi Dembla
Production Interns: Kamna Gurnasinghani, Rohan Aggarwal
Production Designers: Kalyani Shah & Nikita Rana (Craftsworth Designs)
Art Assistants: Fagun Parikh, Vidhi Jain
1st AC: Raju
Gaffer: Umesh
Focus Puller: Gagandeep Bawa
Camera Intern: Sahil Shah
Intelligent Lights Operator: Prathamesh
Onset sound recordist: Maxie Mendonca
BTS: Karan Sharma
Stylist (Jim Sarbh): Tanya Vora
Hair & Makeup (Jim Sarbh): Priya Lahon
Stylist (Divine + Secondary Cast): Naomi Chowdary
Hair & Makeup (Divine + Secondary Cast): Areej Shaikh
Offline Edit: Gaurav Joshi
Graphic Design: Riffat Aga
Animation: Pratik Satam
VFX: Ajay Roshan Singh, Divya Luthra, Shri Ranjan Rath
Colorist: Avinash Shukla (After Studios)
Music Composition & Mix: Donn Bhat
Camera Equipment: RD Equipments
Light Equipment: One Stop Services, Light Craft
Spot Boys: Ilyas Bhai, Baba Bhai, Iqbal Bhai, Umesh
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Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
