Brands
Sunteck takes flight as 1000 drones light up Dubai for global debut
MUMBAI: If real estate launches needed a plot twist, Sunteck just wrote one in the sky quite literally with a 1,000-drone ballet shimmering over Dubai’s nightscape. Sunteck Realty, India’s long-standing luxury real estate powerhouse, marked its bold global leap with the launch of Sunteck International in Dubai, staged at the ultra-luxe Bvlgari Hotel. Far from a typical corporate unveiling, the evening played out as a high-glam, tech-powered extravaganza attended by top influencers, luxury tastemakers, CXOs, elite brokers and prominent media from India and the UAE.
The centrepiece, a 12-minute aerial show featuring 1,000 manually choreographed drones turned the Dubai skyline into a live storyboard. More than 10 dynamic formations, visible from over 3 kilometres, traced Sunteck’s journey from Mumbai’s coastline to Dubai’s glittering urban crown. The drones painted luminous sketches of iconic landmarks, the Burj Khalifa, Dubai Opera, Dubai Mall before merging into the brand’s newly minted global identity, Sunteck International.
The finale erupted into golden and white firework arcs with a glowing halo, a nod to Sunteck’s signature flame motif symbolising ambition, continuity and worldwide aspiration.
“As we take our first decisive step into the UAE, our first international market, this iconic launch signifies the beginning of Sunteck’s global chapter,” said Sunteck Realty Ltd chairman & managing director Kamal Khetan.
Sunteck’s Dubai debut also underscored the Group’s increasingly technology-forward brand philosophy. Known for relying on advanced visualisation tools, immersive storytelling and data-led customer engagement, the company extended this approach into the sky. The drone spectacle powered by precision algorithms, 3D modelling and synchronised-flight software became a living billboard for how modern tech can transform brick-and-mortar storytelling into a multi-sensory digital canvas.
Sunteck International’s maiden project is set to rise on Downtown Dubai’s last remaining plot, neighbouring the Burj Khalifa and Dubai Mall, with a gross development value of AED 5 billion. Over the next 3–5 years, the Group plans to invest AED 15 billion in the UAE as it deepens its presence in the region’s ultra-luxury segment.
Backed by over two decades of design-led innovation, a debt-free balance sheet, and a 50-million-sq-ft portfolio across Mumbai, one of Asia’s toughest real estate battlegrounds Sunteck International will anchor the Group’s ambitious UAE expansion.
With drones, design and Dubai’s dazzling skyline aligning in perfect formation, Sunteck has made one message clear: in the global luxury league, it isn’t just entering, it’s taking off.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
