MAM
Sunsilk Launches ‘Gang of Girls’- The world’s First all-girl Online Community
Mumbai, Maharashtra, India, Friday, June 16, 2006: Pining together for that perfect pair of shoes, heated debates over low-cal food, collective knees going weak over Bon Jovi and stifling those sniffles in the middle of Casablanca. That’s what ‘girl’ bonding is all about. It’s about sighing outside the diamond store and obsessing over that ghastly zit. It’s as much about posing together with purple face-packs as it is about lending a shoulder to a broken heart. There’s something very special about the time a girl spends with her girlfriends.
Sunsilk, one of India’s leading hair care brand from Hindustan Lever Limited, is about to give the Indian girls a space to do just that. In a move to enable girls across the world to connect with one another and have a lot of ‘girly’ fun, Sunsilk has launched India’s first online all-girl community called ‘Sunsilk Gang Of Girls’ accessible online at http://www.sunsilkgangofgirls.com
Vipul Chawla, Category Head – Hair Care, HLL says, “Sunsilk Gang Of Girls” is the first ever concept of its kind. It is a very unique manner of making a difference to the lives of the Indian girls. This online world of Sunsilk is aimed at providing a retreat to them wherein they can connect over shared passions. Meticulous research and strenuous effort have gone into creating a website that should both fascinate and benefit young girls across India and even beyond. We’re thrilled to launch this community as we see it as Sunsilk’s defining interface for its consumers”
Interesting amongst the features of the website is The Make-Over Machine that lets girls upload their photographs and give themselves an online make-over. They can choose what suits them amongst a host of hairstyles, hair colours, eye-shades, make-up, lip colors, accessories, etc. and look completely transformed. The Gang Blogs section lends the girls a personal space to express themselves, share pictures and gyaan with their gang members. Gang Wars is a Girls v/s Girls zone where the girls chuck their dolls and sharpen their claws to engage in battles of spunk and wit. The site also features useful segments like Career Track that offer info on the coolest jobs in the market for young women and Parade Ground, the ideal platform for girls to showcase their latent talents.
A peek into the activities lined up by Sunsilk in the coming months for the gangs reveals exciting holidays abroad, camping trips across the country, treasure hunts, stunning make-overs with Jawed Habib and contests with bumper prizes.
About Sunsilk
Sunsilk, the number one beauty shampoo brand from Hindustan Lever Ltd, has evolved to become one of the leading brands in the beauty regimen of women. Sunsilk has consistently been a brand that has brought innovations in hair care to the Indian consumer. It was the first brand to launch a 2-in-1 shampoo (shampoo plus conditioner), also the first to offer shampoo by hair types and a pro-conditioner.
CONTACT DETAILS
Paresh Chaudhry, Head-Corporate Communications, Hindustan Lever Ltd, +91(022) 22827478
Geetika Gulati, IPAN, +91 (022) 22666954 / 22666207,
geetika.gulati@ipan.com
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
