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Sunrise Spices launches Champaran Mutton Masala for Holi
New Rs 20 blend brings Bihar’s iconic dish to kitchens across state and Jharkhand.
MUMBAI: Sunrise Spices just turned up the heat for Holi because nothing says “festival of colours” like a handi of slow-cooked mutton stealing the show. ITC Ltd.’s Sunrise Spices unveiled Champaran Mutton Masala at a lively pre-Holi celebration in Patna, paying tribute to Bihar’s signature slow-cooked mutton dish that’s as essential to the festival as gulal and gujiya. The new spice blend, priced at Rs 20, is crafted to deliver the authentic flavour profile of Champaran mutton eliminating guesswork while keeping the rich, earthy taste intact for home cooks.
The launch event transformed the venue into a traditional Bihari courtyard with earthy mud tones, wooden textures, and community-style seating. At the centre stood the symbolic “Holi Ki Handi,” a live, sealed slow-cooking demonstration using the new masala. Guests watched the process from spice mixing to dough-sealed cooking, then savoured the freshly unveiled dish in a communal feast.
ITC Ltd. business head for Sunrise Spices Piyush Mishra said, “At ITC Sunrise Spices, we believe food is deeply woven into cultural celebrations. Launching Champaran Mutton Masala amid a vibrant Holi celebration allowed us to showcase not just the product, but the emotion and tradition it represents.”
The celebration also featured spice-led activities, a hands-on handi-sealing ritual, and a cultural corner where guests shared Holi food memories. The evening wrapped with the community feast hot mutton straight from the handi, traces of gulal still on smiling faces capturing the warm, togetherness-filled spirit of a Bihari Holi.
Now available across key retail outlets in Bihar and Jharkhand, the launch positions Sunrise as a champion of regional cuisines made accessible for modern kitchens. In a season of colour and feasting, Sunrise isn’t just selling masala, it’s serving up a taste of home, one fragrant handi at a time.
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Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
