MAM
Sunny Side Up wins Qyuki.com’s creative biz
MUMBAI: Qyuki.com, the social media platform startup by Shekhar Kapur and AR Rehman, has appointed Sunny Side Up to manage its creative duties.
The six-year-old agency with offices in Hyderabad and Bangalore will be involved in supporting the platform with its online campaigns for promotion and building sustainable digital assets.
Qyuki.com intends to look at the new paradigm in social media by helping people follow their creative interests. It will be supported by Sunny Side Up in finding newer ways of engaging with the platform‘s growing user base.
Qyuki.com CMO Bidisha Nagaraj said, “The platform aims to unlock the creative potential of India by empowering people‘s self-expression and enable them to build their creative identity. At Qyuki, Indian youth come together to experience differentiated content created by Masters. In Sunny Side Up, we found a partner who understands the need of a unique platform like Qyuki to continuously stay relevant to its target”.
The portal is targeted at Indian youth residing in Tier I, II and III markets, and Indian diaspora, aged 18 to 35 years.
MAM
ECI ropes in Chhota Bheem for voter awareness in West Bengal
Animated icon to boost turnout in Howrah ahead of April polls.
MUMBAI: Chhota Bheem just swapped his gada for a voter card because when even cartoon heroes start campaigning, you know it’s time to get out and vote. The Election Commission of India has enlisted the popular animated character Chhota Bheem to enhance voter awareness and participation in Howrah district, West Bengal, as part of its Systematic Voters’ Education and Electoral Participation (SVEEP) initiatives.
The campaign, themed Chunav Ka Parv, Paschim Bengal Ka Garv, aims to make the electoral process more inclusive, engaging and accessible, particularly for young and first-time voters. Polling for the West Bengal Legislative Assembly elections will be held in two phases on 23 and 29 April 2026, with vote counting scheduled for 4 May 2026.
A senior election official said, “Chhota Bheem, being a popular and friendly public awareness animation icon, will help in spreading voter awareness messages in a more engaging and relatable manner for families, children and first-time voters. He seems a good fit because he is one of India’s most loved and trusted characters with strong recall across age groups.”
Green Gold Animation founder & CEO Rajiv Chilaka added, “We are happy that the EC has decided to use our popular animation character in their awareness campaign. This is in line with the brand’s larger public interest associations, including collaborations across literacy, public safety, education and awareness initiatives with government and PSU-linked institutions.”
The initiative reflects a growing trend of using entertainment and popular icons to deliver civic messages effectively through digital platforms and on-ground engagement.
In a state where every vote counts and every hero inspires, the Election Commission has found the perfect sidekick: a fearless little warrior who already knows how to rally the masses, this time, not against demons, but for democracy.
