MAM
Sunil Kumaran joins BCCL as director for strategic initiatives
MUMBAI: Bennett Coleman & Co Ltd (BCCL), publisher of The Times of India Group, has appointed Sunil Kumaran as director – strategic initiatives, according to updates on his LinkedIn profile. He assumed the role in December 2025.
Kumaran brings more than 25 years of experience across media, advertising, broadcasting and digital platforms, with a career marked by senior leadership roles focused on strategy, operations and business growth.
Prior to joining BCCL, he spent over seven years at Reliance Broadcast Network Ltd (RBNL), most recently serving as chief executive officer. He earlier held the role of chief operating officer from April 2022 to July 2025, and had an earlier stint at RBNL as business head between 2008 and 2015.
Before RBNL, Kumaran was country head at THWINK, where he oversaw strategic initiatives. His professional journey also includes senior roles at The StoryLab – dentsu aegis network, Universal McCann, Rediffusion DY&R, indya.com, Lowe and Partners Worldwide, JWT and Saatchi & Saatchi.
The appointment comes as BCCL continues to strengthen its leadership bench to drive long-term strategic priorities across its media and digital businesses.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
