MAM
Sunil Kataria re-elected as chairman of Indian Society of Advertisers
Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria as chairman of the body. He was re-elected for the sixth consecutive term.
“Kataria has led the Society over the past five years to greater heights garnering support from the fellow executive council members, the ISA members, and other industry bodies,” said the association in a statement.
“The focus will be to make the ISA even stronger in future to provide value-added support to our members for the new normal and beyond. With digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be to take forward our efforts in the area of digital measurement. The ISA’s plans to work with Barc to create a Multimedia Measurement are progressing in good shape,” said Kataria.
ISA has served as a strong voice for the advertisers over the last 69 years, and played a significant role in the formation of Barc and is closely partnering with it towards advertisers getting robust and credible data.
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
