Brands
Suniel Shetty collabs with Branquila Brand Ventures
Mumbai: Suniel Shetty, one of the most established faces in the Indian Film Industry, has announced his collaboration with Branquila Brand Ventures, the integrated brand management agency founded by Sandeep Dahiya. Effective immediately, Branquila Brand Ventures assumes responsibility for managing Suniel Shetty’s brand and businesses across multiple avenues. This is the first time that Suniel Shetty has got an agency on-board, to not only strengthen and scale-up existing ventures but also explore newer avenues, across categories, and across platforms.
Talking about the collaboration, Suniel Shetty said, “Sandeep brings with him two key ingredients for unlocking future growth – experience across categories & imagination beyond compare. It’s a rare combo, and I am excited to have him on-board to explore newer avenues, as well as to propel the existing ones.” He further added, “I strongly believe in ethical growth, and doing things differently. I am glad that we’ve got great alignment with him there as well.”
Branquila Brand Ventures founder & CEO Sandeep Dahiya commented, “Anna Suniel Shetty is an industry in himself, and it’s an honour to work with him across multiple ventures to curate, create and collaborate on new and novel ideas.” He further stated, “Mr. Shetty’s acute understanding of the key aspects of business, is hard to match – not just within the industry, but outside it as well. We look forward to collectively breaking newer frontiers.”
The collaboration surely promises exciting ideas and collaborations in the rapidly evolving entertainment and brand management landscape.
Dahiya launched Branquila last year, after he quit the Times of India Group in 2021. He spent eight years at the group, spearheading the launch of Times’ legacy brands into newer consumer categories. Under his leadership, Femina FLAUNT became one of the bestselling exclusive women’s fashion brands within Shoppers Stop in over 25 cities. At Times Lifestyle Enterprise, Dahiya lead the Times Group’s foray in the beauty space, with the launch of Femina FLAUNT Studio Salon – a company-owned, company-operated format, in Mumbai. Today, Femina FLAUNT Studio Salons is a 20+ salon chain, nationally. Prior to the Times Group, he spent 8 years at Viacom18, heading its consumer products business – creating a scalable & sustainable business model in new categories for brands and IPs of MTV, Nickelodeon, Vh1, and Colors.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
