MAM
Sunfeast Fantastik tells Gen Z to swipe left on exes and right on self
#DumpYourExCess 2.0 returns with dating app tie-up and digital closure tools.
MUMBAI: Breaking up just got a brand-new block button. After sparking strong buzz and youth-led traction in its debut outing, Sunfeast Fantastik is back with #DumpYourExCess 2.0, dialling up the drama, humour and cultural bite by partnering with a global dating app to nudge Gen Z towards one radical idea, moving on starts with swiping right on yourself.
The second edition builds on the campaign’s original provocation, encouraging young adults to finally let go of digital baggage by blocking their exes across social media platforms. This time, the payoff is sweeter. Participants who take the plunge receive a one-month free subscription to the dating app, along with a range of prizes, turning closure into a small but celebratory win.
At its core, #DumpYourExCess 2.0 taps into a reality of modern relationships, where break-ups rarely end cleanly and often linger through notifications, old chats and algorithm-driven reminders. By reframing blocking as an empowering act rather than a bitter one, the campaign positions “moving on” as a positive, self-first choice rather than emotional defeat.
ITC vice president and business head for chocolates, coffee and confectionery Subash Balar said young consumers now experience relationships and break-ups largely online. He noted that the campaign aims to transform a simple act of closure into something empowering, reinforcing the brand’s intent to stay culturally relevant and emotionally honest with younger audiences.
Driving the movement is the #DumpYourExCess Hotline, a dedicated Whatsapp chatbot where users publicly pledge to block their ex. Every participant receives a personalised, shareable digital badge, turning a private emotional milestone into a conversation starter. The chatbot also collects real stories of closure and routes users towards further online and on-ground campaign touchpoints, ensuring the idea travels beyond fleeting social media posts.
The initiative will be amplified through campus ambassador-led activities across Valentine’s Week, college engagements featuring status bands, and a high-impact digital out-of-home installation. By blending humour, digital behaviour and real-world participation, Sunfeast Fantastik is once again leaning into a space few brands dare to own, proving that for Gen Z, even heartbreak can be rebooted with a little wit and a clean break.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
