MAM
Sun TV to up ad rates from 1 April
MUMBAI: Catching the signals of a strong rebound in the Indian economy, Sun TV Network has decided to increase its advertising rates just five quarters after its earlier revision.
The Kalanithi Maran-owned South Indian media conglomerate, which had increased it advertising rates starting 1 January last year (after a gap of almost two years), has announced a further 8-32 per cent hike across its Tamil channels.
Effective 1 April, flagship channel Sun TV and the other Tamil channels – KTV, Sun Music, Sun News, Chutti and Adhitya – will hike their ad rates.
“The effective ad rate hike will be 15 per cent across the Tamil market. Tamil Nadu contributes 45 per cent of Sun Network’s total ad revenues. Sun will continue to maintain a healthy ad growth in the next fiscal, both from volumes and from the rate hike,” says a market source.
The rate hike will be effective across the slot fees (broadcast fees) received from content producers.
Sun TV Network will also announce soon ad rate hike across the other three south markets. Sun has 14 channels in these three language markets including Gemini (Telugu), Udaya (Kannada) and Surya (Malayalam).
The overall effective ad rate hike across the four markets would be in the region of 13-15 per cent, according to market estimates.
Sun had last revised its ad rates across its channels between 10-33 per cent from January 2010. This resulted in an effective hike of 13 per cent, according to market estimates.
For the first nine-month period ended December, Sun reported a total income of Rs 14.93 billion, up 43.93 per cent from the year-ago period.
Shares of Sun TV closed Tuesday at Rs 409.65, down marginally by 0.24 per cent in a bearish market, as it recovered after Monday‘s 11 per cent tumble due to rumours of CBI investigation on alleged links with Kalaignar TV, which was reported to have received Rs 2.14 billion as loan from DB Realty. The stock touched an intraday high of Rs 433.15 and a low of Rs 402.05 on the BSE.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
