MAM
Sun TV to hike ad rates of Telugu channels from 1 April
MUMBAI: Soon after the announcement of an ad hike for the Tamil channels, Kalanithi Maran-promoted Sun TV Network said Monday it has decided to up the rates for its Telugu channels effective 1 April.
For its flagship Telugu channel Gemini TV, the media conglomerate has decided to increase the rates from six to 13 per cent.
The ad rates for the other Telugu channels – Gemini Movies, Gemini Music, Gemini News, Gemini Comedy and Kushi – will be increased from nine to 43 per cent.
The slot fees (broadcast fees) received from the content producer will also be increased accordingly.
Recently, Sun TV announced the hike in ad rates for its Tamil channels – Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya.
The network will also announce ad rate hike across the other two South markets – Kannada and Malayalam.
The overall effective ad rate hike across the four markets would be in the region of 13-15 per cent, according to market estimates.
Sun had last revised its ad rates across its channels between 10-33 per cent from January 2010. This resulted in an effective hike of 13 per cent, according to market estimates.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
