Brands
Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen
Mumbai: Continuing its inspiring, award-winning initiative to celebrate and honour the invaluable contributions of doctors in our lives, Sun Pharma, India’s largest pharmaceutical company unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features acclaimed actress, Sushmita Sen, who has joined the movement to express her heartfelt gratitude to the real-life heroes who give us a second chance at life.
Building on the success of last year’s campaign featuring Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with an even greater impact this year. This year, Sushmita Sen led the charge by updating her social media handle with her Second Birth Date on June 28, 2024 and today she shared her second birth certificate with her doctors.
Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart?.”
Sun Pharma CEO – India business Kirti Ganorkar said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”
The campaign is garnering interest from people across India, from all walks of life, including several celebrities and influencers, who have joined the movement by updating their Second Birth Date and sharing their personal stories. Film actor, Manisha Koirala, travel content creator, Ankita Kumar and gaming influencer, Sujan Mistri have all come forward to express gratitude to the doctors who have profoundly impacted their lives.
Regarding the campaign concept, & Ogilvy India executive creative director Rohit Devgun and group creative director Arun Ganesh said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story”
Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”
Visit www.secondbirthdate.com to download and send a personalised certificate of gratitude to your doctor.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
