MAM
Sumit Negi joins Dentsu Impact as ECD
MUMBAI: Dentsu Impact, the creative agency of Dentsu Aegis Network, has further strengthened their creative function with the appointment of Sumit Negi as an executive creative director. In his new role, he will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the national creative director.
Sumit’s key responsibility would be to take care of the creative output for Maruti Suzuki. Negi brings with him more than 18 years of experience which includes brands like Mortein (India and International), Microsoft, Telenor, Del Monte India, MAAZA, Samsung Mobile Phones, Grey Goose Vodka, Whirlpool, NIIT, MOTOROLA, Hutch, Hyundai and LG.
Commenting on the new role, Negi said, “Dentsu Impact is where things are on a roll. It’s great to be a part of an organisation which exudes positive energy. Cars have always fascinated me, and having to mainly work on a brand which has been a leader for decades, and is transforming itself, is an exciting challenge. Nurturing creativity to reach business milestones, is what I will be aiming at Dentsu Impact. Being a team player, I look forward to helping in raising the bar and adding to the spirited environment in this place which Soumitra and Amit have kept alive. With Anupama at the helm of things, it is going to be a drive on top gear.”
Ramaswamy said “Sumit is a rare blend of calmness and energy. He understands the automobile category and knows the pace of the account. He is talented, passionate, and at the same time mature. I believe he will help us in this journey of growing Dentsu Impact to new heights.
Commenting on the same Dentsu Impact chief creative office Soumitra Karnik added, “Sumit’s maturity, calm demeanour and the manner in which he leads his team is what sets him apart. His passion and knowledge on cars gives Dentsu Impact an added edge. We are very happy to have him and wish him a fabulous future.”
Previously, he has worked in various agencies such as HAVAS, Leo Burnett, Contract, Ogilvy, DDB Mudra and Grey.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
