MAM
Sulekha.com dons new brand identity
MUMBAI: Sulekha.com, a digital marketplace for local needs, has unveiled a new corporate brand identity.
The change reflects Sulekha.com’s new avatar as an e-commerce company focused on local needs.
The new tagline of the company is ‘Delightful discoveries. Everyday’. It captures Sulekha.com’s renewed promise to its visitors to satisfy all their local information needs across multiple domains and delight them with new possibilities.
According to an official statement, the new logo sports metallic sheen and vibrant colours. The fonts used have a contemporary feel and are centered on simplicity and usability.
Sulekha.com is currently running a multi-city campaign to launch the new identity with a host of ATL and BTL marketing activities. It will be spending Rs 50 million during the first month of the launch.
The campaign uses ‘fingertips’ as a motif and features the tagline, “Everything you need in your city. At your Fingertips.”
The campaign amplifies the message that the numerous offerings of Sulekha.com can be accessed instantly and effortlessly through multiple devices like PCs, laptops, tablets, mobile phones, smartphones and landlines, the company said.
Sulekha.com chairman Param Parameswaran said, “Sulekha.com is at an inflection point, having just metamorphosed into an e-commerce company. We have aggressive growth targets for FY13 and are investing heavily in enriching our database and expanding our offerings across multiple platforms. The new brand identity is designed to highlight our customer-centric approach. We want to become synonymous with local information needs in every city”.
MAM
WPP explores sale of flagship PR agency Burson
Advertising giant considers exit from public relations amid restructuring drive.
MUMBAI: WPP is reportedly preparing to spin a new chapter by potentially spinning off one of its oldest storytellers. The British advertising and marketing services group is exploring a possible sale of its public relations arm Burson, with advisers at Goldman Sachs reviewing strategic options, according to a report by The Times. The move, if completed, would mark a near-complete exit from the PR sector for WPP and represent the first significant disposal under chief executive Cindy Rose, who is leading a broader effort to simplify the company’s structure and restore growth.
Burson was formed in 2024 through the merger of BCW and Hill & Knowlton. It employs around 6,000 people globally and forms the core of WPP’s remaining PR operations. A sale would follow the earlier divestment of a majority stake in FGS Global to KKR, a deal that valued that business at £1.3 billion.
The review comes as WPP continues to face pressure on its financial performance. In 2025, the company’s PR segment generated £667 million in revenue less pass-through costs, reflecting a 6.0 per cent like-for-like decline, and delivered £102 million in headline operating profit. The division has shrunk considerably after the FGS Global disposal in late 2024.
WPP reported full-year revenue of £13.55 billion in 2025, down 8.1 per cent on a reported basis, while headline operating profit fell 22.6 per cent and margins dropped to 13.0 per cent.
Rose’s Elevate28 strategy aims to move the company away from a traditional holding company model towards a more integrated organisation built around four divisions: media, creative, production, and enterprise solutions. The plan also targets £500 million in cost savings by 2028.
Both WPP and Goldman Sachs declined to comment on the report.
The advertising industry has seen growing speculation about the future of large publicly traded PR firms, with similar rumours swirling around Weber Shandwick and potential private equity interest in management buyouts. However, finding a suitable buyer for a large global legacy PR business remains a key challenge.
In the fast-changing world of marketing and communications, WPP appears keen to streamline its narrative and selling Burson could be the next dramatic plot twist in its transformation story.
