MAM
Sulekha.com dons new brand identity
MUMBAI: Sulekha.com, a digital marketplace for local needs, has unveiled a new corporate brand identity.
The change reflects Sulekha.com’s new avatar as an e-commerce company focused on local needs.
The new tagline of the company is ‘Delightful discoveries. Everyday’. It captures Sulekha.com’s renewed promise to its visitors to satisfy all their local information needs across multiple domains and delight them with new possibilities.
According to an official statement, the new logo sports metallic sheen and vibrant colours. The fonts used have a contemporary feel and are centered on simplicity and usability.
Sulekha.com is currently running a multi-city campaign to launch the new identity with a host of ATL and BTL marketing activities. It will be spending Rs 50 million during the first month of the launch.
The campaign uses ‘fingertips’ as a motif and features the tagline, “Everything you need in your city. At your Fingertips.”
The campaign amplifies the message that the numerous offerings of Sulekha.com can be accessed instantly and effortlessly through multiple devices like PCs, laptops, tablets, mobile phones, smartphones and landlines, the company said.
Sulekha.com chairman Param Parameswaran said, “Sulekha.com is at an inflection point, having just metamorphosed into an e-commerce company. We have aggressive growth targets for FY13 and are investing heavily in enriching our database and expanding our offerings across multiple platforms. The new brand identity is designed to highlight our customer-centric approach. We want to become synonymous with local information needs in every city”.
Digital
Galgotias apologises after AI summit robot sparks backlash, blames ‘ill-informed’ representative
University says no intent to misrepresent innovation
NEW DELHI: Galgotias University has issued a formal apology after a controversy over a robotic dog displayed at the India AI Impact Summit led to scrutiny, backlash and the university’s exit from the venue.
In a statement released on Tuesday, the university said it “apologises profusely for the confusion created” at the summit, attributing the episode to an “ill-informed” representative manning its pavilion. The individual, it said, was unaware of the product’s technical origins and was not authorised to speak to the media.
The controversy erupted after online users identified the robotic dog as the Unitree Go2, a commercially available model made by Unitree Robotics, contradicting claims made during the event about its development.
Galgotias said there was “no institutional intent to misrepresent this innovation” and reiterated its commitment to academic integrity and transparency. It added that it had vacated the stall in line with organisers’ sentiments.
Events at the summit venue, Bharat Mandapam, took a dramatic turn as electricity to the Galgotias pavilion was cut, followed by barricades being installed around the stall. A video circulated by PTI showed workers at the site saying they were acting on instructions from their supervisor.
Summit organisers have yet to issue a detailed public explanation outlining the sequence of decisions that led to the stall’s shutdown, even as the incident fuels wider debate around claims, verification and accountability at high-profile technology showcases.
