Brands
Sukkhi ropes in Karisma Kapoor as brand ambassador
Mumbai: Online-first fashion jewellery brand Sukkhi has roped in Bollywood star Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India, said the statement.
As the festive season is approaching, Sukkhi is expecting a huge demand in the fashion jewellery segment. With Kapoor as its brand ambassador, the brand aims to leverage its marketing efforts by launching its new designs and collections across the country.
“Kapoor has always been a well-known face across India. She has her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy,” stated Sukkhi founder and CEO Bhavesh Navlakha. “We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India.”
Adopting an omnichannel presence, Sukkhi is widely available on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa amongst others along with its own website sukkhi.com as well as 125+ offline touch-points spread across India to meet the rising demands of consumers.
“I am glad to be collaborating with Sukkhi as the brand has a wide collection of jewellery which complements the modern Indian women and their style,” said Kapoor. “Personally I am always looking for versatile pieces that I can pair with multiple outfits. Jewellery makes women feel confident and brings out their true personality.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
