MAM
Sujata Dwibedy & Jose Leon assigned leadership roles at dentsu
MUMBAI: Two arrows have left the quiver of dentsu india. The goal is that the duo will enhance the business at the leading Indian agency and drive it into its next phase of growth. Sujata Dwibedy has been named CEO, dentsu x, while Jose Leon has taken on the role of CEO, retail media business. Both executives will report to dentsu, CEO-media for south Asia, Anita Kotwani.
Sujata, who brings 26 years’ experience in strategy, planning, research, buying and innovation, will steer dentsu x towards integrated excellence across media, technology and creative services. her appointment is seen as a key move to forge transformative partnerships and deliver outstanding client outcomes.
Jose, with a strong background in deep tech, commerce and digital consulting – including previous leadership roles at global digital platform companies – will lead the retail media business. his role is expected to enhance dentsu’s retail media offerings by delivering tech-driven, personalised campaigns that combine consultation, implementation and activation at scale.
dentsu, CEO for south Asia, Harsha Razdan said the new appointments reflect dentsu india’s relentless pursuit of excellence and its commitment to staying ahead of industry trends, positioning the network for further innovation and market leadership.
Brands
Prossima AI appoints Metamorph CEO Satyandre Yadav as media advisor
Move signals push for global storytelling as startup sharpens AI positioning
NEW DELHI: Prossima AI has appointed Satyandre Yadav, chief executive of Metamorph, as its media advisor, in a move aimed at strengthening its global communications and brand positioning.
The appointment comes as the government-recognised AI startup looks to sharpen its narrative in an increasingly competitive and fast-evolving sector. Yadav will lead media strategy, narrative development and global outreach, helping Prossima AI better articulate its technological capabilities and long-term vision across key markets.
The development also marks a strategic expansion for Metamorph, which is formally entering the AI communications space after building expertise across Web3, fintech and emerging technologies.
The partnership follows a strong momentum phase for Prossima AI. The company was recently named among the top five AI startups in India and received a seed grant at the India AI Impact Summit 2026. The recognition was part of a multi-stakeholder collaboration involving the Government of India, Meta, 1M1B, AICTE and YuvAI.
“Effective communication is critical in the AI space, where clarity and trust are paramount,” said Prossima AI cofounder Atulya Bhatt. “Satyandre’s experience in building strong narratives for disruptive technologies makes him an ideal partner as we scale our presence.”
“Prossima AI is building at the intersection of innovation and real-world application,” said Metamorph ceo Satyandre Yadav. “We see immense potential in shaping its narrative as AI continues to redefine industries globally. This partnership also represents a significant milestone for Metamorph as we expand our footprint into AI-led communications.”
As artificial intelligence adoption accelerates across sectors, the need for clear and credible storytelling is becoming just as important as the technology itself. Prossima AI’s latest move reflects this shift, signalling how startups are increasingly investing in narrative alongside innovation to stand out in a crowded market.
