MAM
SUGAR Cosmetics unveils star-studded Pujo TVC
Mumbai: SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers is set to mark the festive season with a heartwarming TVC featuring the Bengali superstar, Prosenjit Chatterjee along with actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity.
In this captivating narrative, Prosenjit extends a unique opportunity to his fans to meet him this Pujo season, adding an extra dash of excitement to the celebrations. The TV Commercial will be aired statewide across leading Bengali prime television channels. This is being amplified across mainstream digital, social media channels, and retail touchpoints.
The campaign is a mesmerizing spectacle that unfolds against the backdrop of a beautifully lit Goddess idol, uniting people in the spirit of celebration. As the luminous goddess casts her radiant glow, a young woman stands before a mirror, becoming a canvas for the artistry of SUGAR Cosmetics. Then, in a spellbinding twist, the charismatic Prosenjit Chatterjee makes a grand entrance, bearing SUGAR Cosmetics goodie bags. The crowd gathers around him, captivated, as he generously distributes these treasures to the elated ladies. In the TVC, Prosenjit Chatterjee also invites viewers to participate in an exciting opportunity, stating, “Just give a missed call on the number, and you can get the chance to meet me on Ashtami and receive exciting gifts from SUGAR.’’
Excited about the commercial, Chatterjee added, ‘Collaborating with SUGAR Cosmetics for this Pujo TVC has been nothing short of enchanting. The campaign truly encapsulates the essence of Pujo celebrations in every Bengali household. I eagerly await meeting my beloved fans and revel in the festive spirit together. Sharod Praate SUGAR-er Sathe!’
Commenting on the launch of the TV commercial, Kaushik Mukherjee, Co-Founder & COO of SUGAR Cosmetics said, ‘This TVC is an embodiment of the vivacious Pujo celebrations with your loved ones. Having everyone’s beloved Prosenjit Chatterjee as part of this campaign is an absolute thrill. With this campaign, we want to reach out to every woman who believes in effortless beauty. SUGAR Cosmetics aspires to make this festive season an extraordinary delight for all.”
If you are an ardent fan of Prosenjit Chatterjee, then give a miss call on 9099186666 and stand a chance to meet him. SUGAR Cosmetics’ presence on social media platforms has been growing and evolving at a tremendous speed, with the brand recently hitting 2.8M+ followers on Instagram. The brand’s YouTube page has also had a huge growth spurt this year reaching a whopping 1.6M+ subscribers and Twitter on the other hand stands strong at 44.3K+.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
