MAM
SUGAR Cosmetics unveils star-studded Pujo TVC
Mumbai: SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers is set to mark the festive season with a heartwarming TVC featuring the Bengali superstar, Prosenjit Chatterjee along with actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity.
In this captivating narrative, Prosenjit extends a unique opportunity to his fans to meet him this Pujo season, adding an extra dash of excitement to the celebrations. The TV Commercial will be aired statewide across leading Bengali prime television channels. This is being amplified across mainstream digital, social media channels, and retail touchpoints.
The campaign is a mesmerizing spectacle that unfolds against the backdrop of a beautifully lit Goddess idol, uniting people in the spirit of celebration. As the luminous goddess casts her radiant glow, a young woman stands before a mirror, becoming a canvas for the artistry of SUGAR Cosmetics. Then, in a spellbinding twist, the charismatic Prosenjit Chatterjee makes a grand entrance, bearing SUGAR Cosmetics goodie bags. The crowd gathers around him, captivated, as he generously distributes these treasures to the elated ladies. In the TVC, Prosenjit Chatterjee also invites viewers to participate in an exciting opportunity, stating, “Just give a missed call on the number, and you can get the chance to meet me on Ashtami and receive exciting gifts from SUGAR.’’
Excited about the commercial, Chatterjee added, ‘Collaborating with SUGAR Cosmetics for this Pujo TVC has been nothing short of enchanting. The campaign truly encapsulates the essence of Pujo celebrations in every Bengali household. I eagerly await meeting my beloved fans and revel in the festive spirit together. Sharod Praate SUGAR-er Sathe!’
Commenting on the launch of the TV commercial, Kaushik Mukherjee, Co-Founder & COO of SUGAR Cosmetics said, ‘This TVC is an embodiment of the vivacious Pujo celebrations with your loved ones. Having everyone’s beloved Prosenjit Chatterjee as part of this campaign is an absolute thrill. With this campaign, we want to reach out to every woman who believes in effortless beauty. SUGAR Cosmetics aspires to make this festive season an extraordinary delight for all.”
If you are an ardent fan of Prosenjit Chatterjee, then give a miss call on 9099186666 and stand a chance to meet him. SUGAR Cosmetics’ presence on social media platforms has been growing and evolving at a tremendous speed, with the brand recently hitting 2.8M+ followers on Instagram. The brand’s YouTube page has also had a huge growth spurt this year reaching a whopping 1.6M+ subscribers and Twitter on the other hand stands strong at 44.3K+.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
