MAM
SUGAR Cosmetics makes a mark with their digital campaign – #GetThePicture #BetterWithHer for Women’s Day 2020
MUMBAI: SUGAR Cosmetics, one of the fastest growing premium makeup and beauty brands in India, successfully associated with 5000+ influencers to raise awareness about female foeticide.
This Women’s Day, SUGAR asked women to show their support and fight against female foeticide and infanticide by uploading a family photo across social media platforms like Instagram, Facebook and Twitter wherein they simply scribble out the women in the picture, along with the message – ‘This Women's Day, make a difference by being the voice of those who didn't make it! Do your bit to stand up against female foeticide and infanticide in India. So spread the message and show your support by uploading your scribbled photographs, so the world can truly #GetThePicture. #BetterWithHer #TrySUGAR #SUGARCosmetics’.
This digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people. The campaign trended in the Top Ten India Trends on Twitter and received approx. 933 tweets. These tweets received a total impressions of approximately 16.8 million with a reach of approx. 3.4 million. The campaign received support from top influencers and bloggers like Debasree Banerjee, Shreya Mehta, Kainaz Reddy, Purva Vats and many more.
Alongside this, with the purchase of every SUGAR Minis Set this month (http://bit.ly/2PFEAZJ), SUGAR Cosmetics will give a part of the proceedings towards fighting this societal evil.
Speaking about the success of the campaign, Vineeta Singh, CEO, SUGAR Cosmetics says, “To raise awareness about the alarming issue of female foeticide and infanticide in the country, we launched this digital campaign. The campaign inspired consumers to emphasize on how important women are, and what their families would look like without them. SUGAR as a brand stands by strong, independent women and this year we wanted to celebrate them as well as the women who couldn’t make it. I sincerely hope that this campaign has created the right amount of awareness."
Adding to this, Amrita Shinde, Marketing Head, SUGAR Cosmetics said, “With this campaign our aim was to reach out to the audience all over the country and raise awareness about this cause. Apart from the women who took a stand for this cause, SUGAR also saw a fraction of men who organically came forward to show their support. This shows that the campaign was successful in creating awareness and that men too feel for this cause! While we have a long way to go before female foeticide and infanticide can completely be stopped in India, we hope this campaign has helped in a small way.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
