Brands
SUGAR Cosmetics FY23 revenue surges 90 per cent, EBITDA margin up by 16 per cent
Mumbai: SUGAR Cosmetics, an omnichannel beauty company and a cult favorite among gen Z and millennial consumers, today announced a significant milestone in its financial journey with a remarkable 90 per cent growth in revenues in the recently concluded fiscal year. Having improved its EBITDA margin by as much as 16 per cent during the same period, the company is on track to hit profitability by the end of FY24, reaffirming its dedication to financial stability and long-term success.
In FY23, the company posted a sharp rise in income totaling 428.4 crores, up from 223.8 crores in the previous year. Losses for the year were contained to FY22 levels which improved the overall EBITDA margins from -31.4 per cent in FY22 to -16.5 per cent in FY23 – a shift that firmly places the company on the path to break even in the current fiscal year.
“We are excited to continue to grow into becoming a key player in India’s fast-growing beauty & personal care landscape – and the results of all the hard work that the team has put in are there for all to see. Having gained market share from some of the legacy brands in the last two years, we had charted a clear roadmap to sustainable growth, and this year’s jump in scale while improving our bottom line is a testimony to our discipline and commitment to becoming a large and profitable enterprise. With our gross margins continuing to improve and trend at nearly 73 per cent (up 280bps over FY22) for the overall business, we are confident of hitting break-even in the current fiscal.” – said SUGAR Cosmetics co-founder & COO Kaushik Mukherjee.
SUGAR Cosmetics’ dedication to product innovation, marketing excellence, and financial stability has solidified its standing as a prominent player in an industry with many legacy brands. With an ever-expanding portfolio of top-tier products and a loyal customer base, the brand is poised to strive for continued success in India’s fast-growing beauty and cosmetics sector.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
