Brands
SUGAR Cosmetics concludes #NotSoSmallBusiness campaign
Mumbai: SUGAR Cosmetics, an omnichannel beauty brand, and a cult favorite amongst Gen Z and millennial consumers, proudly concludes its empowering initiative, the #NotSoSmallBusiness campaign, with a heartening video featuring seven exceptional women entrepreneurs. The campaign aimed to spotlight the inspiring stories of these women who own small businesses and are making significant strides in their respective fields.
The featured entrepreneurs and their ventures are as follows:
These entrepreneurs have not only been featured on SUGAR’s Instagram but have also received support from the startup community.
These remarkable women not only shared their stories on SUGAR’s Instagram but also received crucial support from the startup community. The campaign’s concluding video, features SUGAR Cosmetics CEO Vineeta Singh expressing her gratitude and urging everyone to support these entrepreneurs by making purchases from their businesses.
Vineeta emphasised the collective power to uplift these businesses and encouraged the audience to contribute to the growth of these enterprises. SUGAR Cosmetics remains dedicated to supporting women in their entrepreneurial journeys and promoting a community of strong, independent businesswomen.
Brands
Marico names Ankit Porwal CEO for beauty and digital
Former L’Oréal leader to steer styling portfolio and power data-led growth
MUMBAI: Marico has brought in a seasoned beauty and e-commerce hand to sharpen its digital edge. The company has appointed Ankit Porwal as chief executive officer for beauty and styling in its digital business, tasking him with leading the portfolio while accelerating online and data-driven growth.
In his new role, Porwal will oversee Marico’s beauty and styling brands and drive the company’s push across digital commerce and omnichannel platforms. The mandate is clear: build stronger online visibility, harness data more intelligently, and turn clicks into consistent growth.
He joins from L’Oréal, where he spent more than thirteen years in a series of regional leadership roles across Asia and the Middle East. Most recently, he served as regional director and general manager for e-commerce and marketing transformation for the Sapmena region, where he focused on building large-scale digital, content and data transformation engines.
Before that, Porwal led the consumer products division as general manager for the Malaysia and Singapore cluster and earlier headed e-commerce for the South East Asia, India, Pacific, Middle East and North Africa region. His work spanned building digital infrastructure, expanding online penetration and leading cross-functional teams across sales, marketing, finance and supply chain.
His L’Oréal stint also included regional marketing leadership for Garnier across India and South East Asia, as well as senior marketing roles in Indonesia and India. Prior to L’Oréal, Porwal built his early career at Colgate-Palmolive and Wipro Consumer Care and Lighting, moving through sales and marketing roles across India and Thailand.
With this appointment, Marico is betting on deep beauty expertise and digital fluency to style its next phase of growth. For Porwal, it is a homecoming of sorts, back to the Indian consumer market, this time with a mandate to blend beauty, data and digital into a sharper growth formula.
